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Touch all-in-one machine

Applying touch all-in-one machines to enhance brand effect in Giordano clothing stores
Author:Touch all-in-one machineDate:2019-10-07 16:28Click:

The development of the current clothing industry and the transformation of enterprise operation models have led to a growing trend of applying modern information technology to touch all-in-one machines in clothing marketing. As a leader in the clothing industry, Zodano continuously improves and enhances product quality, management level, and marketing quality. Through a touch all-in-one machine, it establishes a flexible and efficient information release system for product promotion, brand promotion, precision marketing, and image enhancement, always leading the fashion industry trend.


Giordano mainly deals in casual clothing, and whether it is casual, office workers, or young children, they can find suitable products to wear in Giordano. Lai Chih ying later focused on his media career and gradually sold his holdings of Giordano stocks. He had completely withdrawn from the Giordano Group around 2000.


Currently, Giordano has a modern industrial park covering an area of 20000 square meters and 800 chain stores. Over the years, the Giordano specialty store has undergone multiple upgrades and has now formed a relatively unified style. However, brand promotion, new product promotion, and various information releases are still in traditional paper form, with outdated forms, single functions, and low release efficiency, which is not conducive to enhancing the brand image positioning.


With the rapid development of enterprises, how to improve the quality of brand promotion and marketing efficiency has become an urgent problem for Meijinlong, which has thousands of stores. The Quick Fox brand 55 inch vertical touch query integrated machine chain store information release system was born on demand, combining software and hardware to fully meet various marketing and promotion needs of Giordano, with significant promotion effects. The system includes hardware such as poster screens, interactive terminals, amplifiers, and speakers, and is combined with online broadcasting system software to form a network information publishing system for specialty stores. Depending on the scale of the nationwide stores, a certain number of terminal devices will be configured, and the headquarters will manage and publish content in a unified backend& Flash; Rich and colorful content, accurate and timely information, enhancing image while reducing operating costs.

 
佐丹奴服装店应用触摸一体机提升品牌效应(图1)

The KIKIHU technology touch screen all-in-one machine chain store network information release system has specially introduced touch technology, and the poster screen has become a customer self-service terminal. In addition to shopping, customers can browse Meijinlong's official website, online shopping platforms, VIP zones, fashion information, and even play interactive games through poster screens. These allow enterprises to gain information attention and improve satisfaction while relieving customer boredom. The nationwide store upgrade has transformed Giordano from a traditional clothing enterprise image to a digital era influencer brand.